The business environment is changing rapidly – and constantly. Do you understand the implications of the free trade agreement with China, or why the collapse of finance companies triggered the global recession? Why are house prices falling while the price of oil continues to rise? Study business level 7 and discover the answers to these questions and more!
|Abbreviation:||Cornell Diploma in Business Studies (Level 7)|
|Intakes:||January / April / June / September / November|
English language requirement:
This diploma aims to provide students with the necessary skills to engage confidently in business contexts. The diploma will develop existing business knowledge, skills and competencies. Students will undertake a range of specialised activities in marketing, international business and organisational behaviour.
The graduate will be able to:
- Apply contemporary management theories and practice to the solution of work based problems within the business environment;
- Use both formal and informal networks to inform management practice from a technological and socio-economic perspective;
- Explore best practice through the process of critical thinking and reflection;
- Contribute to the discussion of business and entrepreneurialism;
- Direct the use of resources of a private or public organisation to achieve objectives and long term sustainability;
- Participate in organisational planning activities from operational goal setting to strategic planning;
- Recognise and respond to significant changes within the environment that impact the organisation’s ability to achieve objectives;
- Use a variety of presentation skills to communicate information to staff within an organisation and also to the wider business community;
- Apply the principles of ethics, respect and accountability to professional practice; and engage successfully as a team member.
|Semester 1||MGT 340||International Business Management|
|MGT 320||Management of Change|
|MKT 331||Relationship Marketing|
|MKT 320||International Marketing|
|Semester 2||MGT 250||Asia – Pacific Business|
|TRM 210||Introduction to New Zealand Tourism|
|ACC 260||Management Accounting|
|MKT 220||Buyer Behaviour|
MGT340: International Business Management:
The subject aims to make you aware of global trends that are generating opportunities and creating challenges for New Zealand business. It will help you to be a better manager through understanding the competitive international environment and the fundamentals of doing business overseas.
There has been a relocation of the world’s economic centre of gravity from the Atlantic to the Pacific Oceans. In 1984-85 world trans-Pacific trade passed trans-Atlantic trade for the first time. This trend has continued to accelerate and the Pacific Basin now accounts for 60% of New Zealand’s trade. It follows that this subject will emphasise the opportunities and threats of doing business in the Asia-Pacific basin. At the same time, due attention will be given to traditional European markets which remain important to New Zealand.
Twenty years ago New Zealand business was hardly aware of opportunities for international trade and investment. Domestic markets were highly protected, the value of the dollar was determined by government rather than market forces, and few companies had ventured offshore. Dramatic shifts in government led policy have to industry restructuring designed to make business internationally more competitive. The term international best practice is now widely used as industry seeks to improve its quality in all areas.
The challenges facing New Zealand business are considerable. Unfortunately, business links with the region are still weak and much more must be done to develop the confidence of business partners and customers.
MGT340 complements other business subjects that have an international focus. Other related subjects are Asia-Pacific Business, Comparative Industrial Relations and International Marketing. Although there is some unavoidable overlap between International Business Management and these subjects, the subject content has been planned to avoid unnecessary repetition.
MGT 320: – Management of Change
This subject is about the management of change in contemporary organisations. In this subject, you will learn about the way planned change in organisations can be effectively designed and managed. The subject covers a broad range of topics and includes discussions on the nature of planned change, the economic and social context, the planning and implementation of change, the politics of managing change and ethics of managing change.
The overall goal of the subject is to give you an understanding of the problems, issues and techniques associated with the introduction of planned change within organisations. More specifically, in teaching this subject we have two major objectives.
Firstly, we will provide you with an appreciation of the nature, character, pace and consequences of changes presently taking place within organisations.
Secondly, we aim to assist you in becoming effective change agents within an organisation. within a few years many of you will be employed in managerial positions with responsibility for implementing strategies developed at senior management levels (some of you may already be in such a position). We wish to equip you with knowledge and skills that will help you to be a success in this role.
MKT 331: Relationship Marketing:
Relationship marketing is an integral part of gaining a competitive advantage over competitors, and providing added and sustained value to the end consumers. This subject examines the different types of relationships that should be built and nurtured across a range of stakeholders, that can shape the future profitability of a business.
Relationship marketing, the development of mutually beneficial long-term relationships between suppliers and customers, is being widely cited as the future of marketing. The traditional emphasis has been a transactional one, focusing on getting the sale and ignoring the period after the sale. However, research has shown that organisations that develop long-term relationships are the ones that have a greater chance of success in the market place.
MKT 320: International Marketing:
The aim of this subject is to provide you with an understanding of marketing theory and its application in the international environment, and to develop your strategic decision-making skills in international marketing. The subject will look at analysis of international market (s), strategies for entry, and implementation of marketing strategies.
New Zealand organisations with international marketing skills should be able to take advantage of the opportunities for their products and services in foreign markets. In addition, New Zealand organisations with an international marketing perspective are more likely to recognise that they are increasingly operating in a ‘global market’ in which New Zealand is a ‘submarket’. Thus international marketing is concerned with both opportunities in foreign markets and threats to the domestic market.
International marketing requires more than the application of the marketing principles and skills used by marketers in the New Zealand domestic market. This subject aims to provide you with an understanding of the principles and skills needed to be successful in international marketing.
A key part of the subject will be your formulation and preparation of a formal international marketing plan. The preparation of the marketing plan has been designed to provide you with some ‘hands-on’ experience and enable you to meet the learning outcomes.
MGT 250: Asia-Pacific Business:
How good is your geography? How much have you travelled? How much do you know about current affairs? In this subject you have a chance to gain real insights into the opportunities, challenges and potential pitfalls of doing business in the Asia Pacific region but this will be lost on you unless you are prepared to become throughly familiar with current world news, and integrate this information into what you are learning in this subject. Take the opportunity and learn!
The countries covered in this course have been selected from the Asia-Pacific area but they should not be regarded as a comprehensive list, as the boundaries of the Asia Pacific region are only loosely defined, and there is much contention about membership, particularly as this group is such a desirable one to be part of. Naturally New Zealand considers itself a member, and we will explore throughout this course the relative importance of New Zealand to the Asia Pacific region and of the the Asia Pacific region to New Zealand.
MGT250 will equip you to monitor developments in the region in the years ahead. It is the starting point for your continuing international studies. In addition, it complements other subjects such as MGT340 International Business Management.
A thematic approach to analyse economic systems, political systems and business culture in the region is used up to Topic 7 of the Study Guide. New Zealand’s changing role in the region is assessed. Topics 8 onwards provide detailed analyses of issues and problems in several countries in the region.
TRM210: Introduction to New Zealand Tourism:
The objectives of this course are to provide a systematic coverage of tourism in New Zealand. The student will gain an in-depth and applied view of tourism research, consumption theories, decision-making processes and information search, with the outcome of being able to critically evaluate and apply research date in a range of relevant contexts.
Once students have completed this course, they should be able to:
- Outline the development and functioning of tourism in New Zealand through an examination of the interrelationships between factors that have influenced the development of the phenomenon,
- Develop a practical approach to tourism through fieldwork,
- Compare and contrast the functioning of tourism in core and peripheral regions,
- Adopt a critical approach to the examination of tourism,
- Understand the role of government and the private sector in the tourism system and how they interact,
- Examine the critical issues of impact and sustainability of tourism in a variety of contextual settings,
- Understand different approaches to the study of tourism-oriented consumption and consumer behaviour in tourism,
- Understand the relationship between tourist behaviour and practices of tourism marketers,
- Understand relationships between concepts addressed in class and ‘real world’ issues and
- Convey ideas clearly in conversation, written work and oral presentations.
ACC 260: Management Accounting:
International Accounting offers students a learning experience of the accounting issues associated with the global business environment, the importance of international accounting and management control to a multinational enterprise, and an appreciation of the reasons for diversity in accounting practices across the world. Subsequently, this will lead to a study of the pressures for harmonisation of accounting practice and theory.
International Accounting will give you tools to be able to analyse corporate financial reports, provide you with the results of comparative studies of corporations in specific industries and geographic locations, teach you how to account for foreign currency dealings and how to prepare and read financial statements denominated in a foreign currency.
MKT 220: Buyer Behaviour:
Buyer Behaviour is an important subject in marketing that explains why consumers behave the way they do. Marketing goods or services is all about trying to satisfy consumer needs and wants better than your competitor. Therefore, in order to develop products and services that satisfy consumer needs, it is imperative to understand the consumer decision-making process and the factors influencing those decisions. Understanding some of the external and internal factors influencing the consumer decision process helps marketing practitioners to segment the market appropriately and target products at different consumer groups. Some of the internal influences such as perception and attitudes help organisations to position their products.
The vital information obtained about consumer behaviour will help organisations to spend their resources effectively and efficiently by making successful products, price, place and promotional decisions.
Understanding consumer behaviour will help organisations build successful customer relationships by satisfying customers and creating trust in them.
As above; Project Coordinator; Debt Collection Officer; Sole Charge Manager; Training and Quality Control Manager; Documents Controller; Business Analyst; Research Assistant; Quality Assurance Manager.